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A Sherlockian “Coin” From a 1973 Forbes Magazine Advertisement | The Fourth Garrideb - Numismatics of Sherlock Holmes

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A Sherlockian “Coin” From a 1973 Forbes Magazine Advertisement

Posted on December 31, 2018 by Greg D. Ruby • 0 Comments

“‘Capital!’ cried the inspector. ‘Capital!'”

– The Adventure of the Dancing Men (DANC)

In 1971, Chicago’s Harris Trust and Savings Bank launched an advertising campaign for their capital planning services. One advertisement featured a color illustration of a coin depicting Sherlock Holmes. The advertisement pictured above appeared in the May 1971 issue of Fortune.

Thanks to Morgan Stanton, Manager of the Canton Branch of Baltimore’s Enoch Pratt Free Library

and the EPFL’s Periodicals Department for their assistance in obtaining this scan.

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